• List Import Application for Marketo

    I don’t have a coding background, but I built a list import application that cut manual work by 90%. Here’s how I used Vercel and n8n to transform our most painful workflow.


  • A healthy man wants a thousand things, a sick man only wants one

    I’m recovering from a one week flu that hit me like a truck last weekend resulting in a “wasted” week to my standards: Being bed-bound for over two days, while suffering endless cough afterwards made me realize how unproductive and unimaginative you become when you’re not actively moving, interacting with friends or simply being outside.…


  • Setting Up Multi-Webinar Registrations with Marketo, Zoom and Zapier

    Most B2B companies use Zoom for hosting live webinars because it’s reliable and works well with marketing tools like Marketo. The native connector between Zoom and Marketo is pretty straightforward – you connect your Marketo program with a Zoom ID, and when someone registers, they get their unique session link through a {{member.}} token. This…


  • My Evolution to AI Data Normalization in Marketo explained in Three Approaches

    I was an early adopter of OpenAI’s products back in 2022 and still remember showing my grandfather how the first version of Dall-E could create pictures out of just a bunch of words. (We still have a AI acrylic painting of a boat in his room) From there I could see how ChatGPT would revolutionize…


  • About Consumerism

    I was watching YouTube on my TV like every other day when a series of ads popped up before the video even started. Yes, I’m a non-premium user 🙂 The first ad was from Amazon, showing how you could buy the best brands at the best prices with the image of a razor blade. The…


  • Building Your Marketo Skyscraper

    It’s your first day in your new construction job. You feel nervous but hopeful that you’ll meet the expectations. Suddenly, you stumble back in surprise: you’ve been tasked to build a skyscraper. While they didn’t specify the exact height or dimensions, the goal is clear: create the tallest and most impressive skyscraper possible. Although this…


  • How to find the best send time in Marketo with n8n

    If you’re working with Marketo, or really any platform that enables email sends, it’s crucial to tailor and personalize the message to your specific audience. In this post, we won’t be focusing on the message itself but rather analyzing their past behaviors and predicting when they’ll be more likely to open one of our emails.…


  • Automation as a need, not a want.

    Before joining the workforce, I didn’t know what automation was all about. Yes, some could argue that given my background in music production I was already exposed to effect automations, but these are far different from the ones I’m referring to, the ones that save you time and let you escape from repetitive work. Even…


  • Why I don’t give a damn about fortune tellers

    Over my life, I’ve encountered the figure of “fortune tellers,” and it’s not that I’ve been to one: I find them everywhere. These are people who will try to give you advice (without you asking) about future events that they predict will happen always enhancing the negative side of things: And yet… all of these…


  • The Game of Work

    Before joining my internship back in 2022, I had never had a proper corporate job. One that sets your schedule from 9 to 5, earns you a paycheck at the end of the month, has 1 hour for lunch with other colleagues, after-work activities, or overtime. I had a couple of side gigs like my…